CHARRIOL Announces Inspiring Partnership with Saudi Olympic Skier Sharifa Al Sudairi

Geneva, Switzerland — CHARRIOL, the Swiss luxury jewelry and watch Maison renowned for its timeless elegance and “LIVE DIFFERENT” philosophy, proudly announces a new partnership with Sharifa Al Sudairi—trailblazing Saudi skier and official member of the Saudi Olympic ski team. This six-month collaboration marks a powerful celebration of female strength, ambition, and leadership.

Sharifa Al Sudairi is breaking barriers on and off the slopes. As one of the first female Saudi skiers competing on the global stage, she represents a new era of empowerment, courage, and cultural progress for women in sports. Her journey mirrors the CHARRIOL ethos—fearless, refined, and driven by passion.

“At CHARRIOL, we champion women who pursue excellence on their own terms,” says Coralie Charriol, CEO & Creative Director of CHARRIOL. “Sharifa embodies what it means to LIVE DIFFERENT. Her determination to excel in a sport that few would expect from a woman of her background—and to do so with grace, strength, and purpose—is exactly the type of leadership today's young women deserve to see.”

Sharifa's partnership with CHARRIOL reflects a shared commitment to uplifting women who dare to challenge norms and carve new paths. Both women—Sharifa and Coralie—stand as beacons of empowerment, mentorship, and inspiration for the next generation.

“Partnering with CHARRIOL feels natural,” says Sharifa Al Sudairi.

“The brand’s message, LIVE DIFFERENT, resonates deeply with my personal journey. I want young girls, especially in Saudi Arabia and across the world, to see that they can pursue any dream, no matter how unconventional. With CHARRIOL by my side, I hope to shine a light for those breaking free from stereotypes and forging their own legacy.”

Over the next six months, this partnership will highlight the power of women who support, elevate, and inspire one another—showcasing that true luxury lies in confidence, independence, and authentic self-expression.

Together, CHARRIOL and Sharifa Al Sudairi celebrate a powerful truth: when women rise, they take others with them.

TO MEDIA GALLERY

About CHARRIOL
​Founded in 1983, CHARRIOL is a luxury Swiss Maison known for its iconic cable-inspired designs in timepieces, jewelry, and accessories. Today, under the leadership of Coralie Charriol, the brand continues to honor its legacy while championing creativity, independence, and the courage to LIVE DIFFERENT.

About Sharifa Al Sudairi
​Sharifa Al Sudairi is a pioneering Saudi athlete and member of the Saudi Olympic ski team. As one of the first female Saudi skiers to compete internationally, she represents resilience, ambition, and the limitless possibilities for women breaking boundaries in sports.